“Empowering individuals and organizations to make Earthwise choices.”
Earthwise Aware (EwA) is centered around promoting ecological literacy and advancing the practice of an informed, ethical and compassionate attitude with respect to Nature habitats and animals (wild or in captivity).
“Altogether ecologically & ethically engaged everywhere–all the time”
Our vision is that of a world where we are ecologically and ethically active wherever we are, whatever we do and whoever we are —a tourist, a visitor, a conservation or ecology scientist, expert or leader, a volunteer, or simply an eco-minded citizen.
These 3 traits are our guiding principles in our application (and promotion) of ethics, where:
▹ Knowledge refers when possible to science-evidence based knowledge (data & facts…)
▹ Humility and Empathy are key ingredients in the process contributing to fairness and caring, objectivity and honesty.
The EwA attitude happens to also reflect our core values because they act simultaneously as individual motivators that we all share, as well as they compel us to follow a particular course of action.