EwA’s Mission, Vision & Values
Nature Conservation as a Way Of Life
“Action-driven nature conservation – Empowering individuals, communities, and organizations to make Earthwise choices”
At Earthwise Aware (EwA) we are committed to protecting biodiversity and leading people to join us in doing so—reconnecting us all to our ecological self.
EwA’s mission is to facilitate learning about natural systems, practice ecological ethics and sound science, and inspire environmental leadership.
“Together ecologically & ethically engaged everywhere–all the time”
Our vision is that of a world where we are ecologically and ethically active wherever we are, whatever we do and whoever we are —a tourist, a visitor, a conservation or ecology scientist, expert or leader, a volunteer, or simply an eco-minded citizen.
These 3 traits are our guiding principles in our application (and promotion) of ethics, where:
▹ Knowledge refers when possible to science-evidence based knowledge (data & facts…), and also includes traditional and local ecological knowledge (also known as TEK and LEK).
▹ Humility and Empathy are key ingredients in the process contributing to fairness and caring, objectivity and honesty.
The EwA attitude happens to also reflect our core values because they act simultaneously as individual motivators that we all share, as well as compel us to follow a particular course of action.